End HIV Oregon
ENDING HIV AND OTHER HEALTH INEQUITIES
End HIV/STI Oregon is a statewide public health initiative focused on increasing awareness of HIV and STI testing, prevention, and treatment resources. As part of the design team, I helped create communication materials that connected with a variety of audiences across Oregon, with a particular focus on communities disproportionately affected by HIV, including Black and African American communities, rural populations, and gay and bisexual men.
Because the campaign needed to reach people with different experiences, backgrounds, and access to healthcare resources, the work emphasized clear communication, accessibility, and audience-centered design. The goal was to create materials that felt informative, approachable, and relevant while helping people connect with available testing, prevention, and treatment services.
I helped design and launch an accessible website that serves as a central hub for HIV testing, prevention, and treatment resources across Oregon. The site was designed to make it easier for people to find and connect with local services, while also highlighting the broader network of healthcare providers and community organizations working together to end new HIV infections and support people living with HIV.
A key focus of the design was clarity and accessibility—organizing information in a way that feels straightforward and easy to navigate, especially for users who may be seeking sensitive health information or resources under stress.
As part of this work, I contributed to campaigns designed to reach very different communities across Oregon, each with its own barriers to HIV awareness, testing, and care. In partnership with the African American AIDS Awareness Action Alliance (A6), we developed a media campaign focused on encouraging Black communities in Portland to get tested for HIV, while acknowledging the structural factors that contribute to health disparities.
We also worked with partners including EOCIL, AntFarm, and HIV Alliance to develop and test a statewide HIV awareness campaign aimed at rural communities across Eastern and Southern Oregon, where more than half of Oregonians living with HIV reside. This work included English and Spanish-language messaging and focused on reducing stigma while connecting people to accessible local and at-home testing options. Across both efforts, the goal was to design communication that was responsive to different lived experiences while ensuring people had clear, practical pathways to information and care.
