Oregon Department of Agriculture
As part of a brand refresh for the Oregon Department of Agriculture, I worked on a team tasked with understanding and organizing the full scope of the agency’s work. ODA operates in a unique space as a state agency responsible for both supporting Oregon’s agricultural industry and regulating its production, which can create competing perceptions of its role.
My role in the project involved helping translate this complexity into a clearer and more unified brand system that could reflect the department’s broad responsibilities. A key challenge was ensuring the brand felt accurate and inclusive to both internal stakeholders and the diverse external audiences the agency serves.
A key part of this project was developing a flexible set of brand guidelines that could be used by a wide range of people working with the Oregon Department of Agriculture, including internal staff, external partners, makers, and collaborators. I contributed to shaping tools and systems that made it easier for different contributors to create consistent materials while still allowing for flexibility in how the work was applied.
The goal was to support clear, cohesive communication across many different types of content and users, ensuring the brand could stay unified even as it was adapted across programs, departments, and audiences.
