Sparkle City Paper Collection

This paper collection for American Crafts was one of several I designed that combined illustration and product system development into a cohesive visual world. The concept, Sparkle City, uses a dreamy color palette and mid-century inspired imagery to build a playful, nostalgic setting filled with vintage neon signage, retro cars, and small illustrated details like pigeons that help bring the environment to life.

Beyond the individual product designs, I also developed supporting trade show graphics to present the collection at Creativation, translating the artwork into a larger-scale display environment. This required thinking about how the collection reads as a unified system in a physical space—how color, pattern, and illustration work together to communicate the concept quickly and clearly from a distance, while still holding detail up close.